Transformative AI Process. First of all, PK - Product Knowledge, is shared with the effector. This is where the influencer steps into the lead role. A standard PK is created by adding passionate elements property to the PK through the content modification process. This newly produced standard PK is consumed by the effector. The experience resulting from consumption is registered. A special type of natural influencing type intention is added to the experience, which creates a communication with an affectionate perception called IRK. By combining this IRK and standard PK, a promotional material called IRKPK is prepared. This IRKPK is served to the consumer with the help of media. The consumer accepts it, as a result of which his churning begins. Due to which, due to the effect of the cause inherent in IRKPK, attachment towards it is generated and he becomes infatuated and starts caring for IRKPK and the more the churning is done, the more the attachment increases. And eventually a passionate impulse arises. Whenever the presence of the cause is revealed, the energy is affected. And thus the effector transforms the stranger into a relative.